1. Ask ChatGPT the way a customer would
Ask ChatGPT a question a customer would ask, and include your city or neighbourhood. OpenAI’s help page says ChatGPT “may search the web automatically”, that you can also choose Search from the tools, and that including your city, neighbourhood or postal code helps when local results show the wrong area (OpenAI Help: Searching the web with ChatGPT).
2. Open the sources it cites
Answers that use web search may include citations. Open them and see whether your own website is one of them. OpenAI’s help page also warns that “search results and citations can be incomplete, outdated, or incorrect”, so treat a single answer as a snapshot, not a verdict (OpenAI Help: Searching the web with ChatGPT).
3. Check your robots.txt for OAI-SearchBot
Open yoursite.com/robots.txt in a browser. OpenAI says sites opted out of OAI-SearchBot “will not be shown in ChatGPT search answers” (OpenAI: Overview of OpenAI crawlers). Its help page adds that the website host or content delivery network should allow traffic from OpenAI’s published search-bot IP addresses, and that “placement is not guaranteed” (OpenAI Help: Searching the web with ChatGPT).
4. Check Google can index your pages
Google says there are no additional requirements for AI Overviews or AI Mode: a page “must be indexed and eligible to be shown in Google Search with a snippet”. It suggests verifying your site in Search Console to find technical issues (Google Search Central: AI features and your website).
5. Check your key facts are in text, here and on your Business Profile
Google’s Business Profile help says businesses with complete and accurate information are more likely to show up in local search results (Google Business Profile Help: Tips to improve your local ranking). Our recommendation: make sure your website states, in plain text, what you offer, where you are, your hours and how to book or enquire, matching your Business Profile.
Want us to run these checks for you? Request the free mini-audit (₹0): we email you 5 findings about your own website.
Your 15-minute self-check
- Asked ChatGPT a customer-style question that includes your city.
- Opened the cited sources and noted whether your site is one of them.
- robots.txt doesn’t block OAI-SearchBot.
- Your main pages are indexed in Google (Search Console shows any issues).
- Services, location, hours and how to book are in text on your site and match your Business Profile.
Our free “Can ChatGPT read your website?” checker (coming soon) runs the machine-readable checks on this list.
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Free mini-audit (₹0): 5 measured findings by email within 2 working days (schema, llms.txt, AI-bot access, title and contact details). No obligation.
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Questions
ChatGPT didn’t mention my business. What does that mean?
One answer is a snapshot. OpenAI’s help page says results and citations can be incomplete, outdated or incorrect, and that placement is not guaranteed. The checks above show whether your site can be found and read, which is the part you control.
Is the mini-audit really free?
Yes. The free mini-audit is ₹0 and nothing is charged when you submit the form. Paid reports are separate and optional.
Can you make ChatGPT recommend us?
No one can promise that. We audit what search engines and AI assistants can read on your website and give you a prioritised fix list.
Sources
- OpenAI Help: Searching the web with ChatGPT (fetched 26 Oct 2026)
- OpenAI: Overview of OpenAI crawlers (fetched 26 Oct 2026)
- Google Search Central: AI features and your website (fetched 26 Oct 2026)
- Google Business Profile Help: Tips to improve your local ranking (fetched 26 Oct 2026)
Rules and documentation change. This guide is general information, not legal advice. We don’t guarantee rankings, traffic or mentions by any AI assistant.