1. Pictures aren’t text
Google’s guidance for its AI features lists “making sure that important content is available in textual form” among the basics. Most portfolio homepages fail this quietly: one studio homepage in our verified audits had only about 150 words of text in total. You don’t need essays. You need a few factual sentences on every page that matters.
2. Turn each project into a page
For every project you want to be known for, publish one page with:
- a descriptive name, such as “3BHK full-home interiors, Sarjapur Road” rather than “Project 7”
- the locality (not the client’s address), the carpet area and the timeline
- the scope: modular kitchen, wardrobes, false ceiling, lighting, civil work
- the materials and finishes, and what your studio did versus contractors
- a budget band, only if the client agreed to share it
- six to ten photos, each with alt text
Ask clients before publishing anything that could identify their home. The locality is enough for search.
3. Alt text, captions and file names
Google’s image documentation recommends descriptive alt text and file names, with the image placed near relevant text. In four of the six interior-studio homepages we audited, some images had no alt text at all; in one, 25 of 27 images had none. Write alt text that describes the photo, for example “L-shaped modular kitchen with white quartz counter and oak shutters”. Rename files from IMG_4821.jpg to something like l-shaped-modular-kitchen-sarjapur.jpg.
4. Weight: big galleries lose mobile visitors before they load
One studio homepage in our verified audits weighed about 14 MB, and its main image took about 17 seconds to appear in a throttled mobile lab test (Lighthouse, median of three runs). Export photos at the size they’re actually displayed and serve WebP or AVIF. Lazy-load galleries below the first screen, and don’t autoplay a video as the hero.
5. A title that names the work and the place
Five of the six studio homepages we audited had page titles outside the 30–60 characters that fit in search results; four were over 80 characters, usually a list of every service and area. Choose the one thing you most want to be found for, plus the locality, such as “Interior Designers in Baner, Pune | Studio Name”. Give each project and service page its own title.
6. Structured data: there’s no “InteriorDesigner” type
Some sites use InteriorDesigner in their markup, but schema.org has no such type. The closest standard local-business type is HomeAndConstructionBusiness, or plain LocalBusiness. Include name, address (or areaServed if you don’t take walk-ins), telephone and opening hours. Four of the six studios we audited had no local-business structured data, and one published an obvious dummy phone number (a run of sequential digits) on the page and in its schema.
Content that lives only on Instagram isn’t on your website, so it can’t be cited as your website. Keep Instagram for reach, and put the facts on your own pages.
What we found in 6 verified interior-studio audits
- 5 of 6 had a page title outside 30–60 characters (4 were over 80)
- 4 of 6 had no local-business structured data
- 4 of 6 had homepage images without alt text (one: 25 of 27 images)
- 4 of 6 had a meta description that was missing or outside 70–160 characters
- 2 of 6 had no working sitemap.xml (one returned a server error)
- 1 of 6 published a placeholder phone number on the page and in schema
Source: MentionKaro by Digital Doctors audits of 6 interior-design studio websites (2 in Bengaluru, 2 in Mumbai, 1 in Pune, 1 in Gurugram), generated 17 Oct 2026 and independently re-checked against the live sites (all passed QA). Mobile speed was measured reliably on only some of these sites; where runs disagreed, the report says “not measured”. A small sample, so read these as examples, not market statistics.
Your 15-minute self-check
- Every key project has its own page with locality, scope, area, timeline and materials
- Every photo has descriptive alt text and a descriptive file name
- Homepage under a few MB on mobile; galleries lazy-loaded
- Title 30–60 characters naming your main service and locality
HomeAndConstructionBusiness(orLocalBusiness) JSON-LD with real name, address or area served, and phone- No placeholder phone numbers anywhere
/sitemap.xmlloads and lists your project pages- robots.txt allows
OAI-SearchBot
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Questions
Will adding text spoil the look of our portfolio?
It doesn’t have to. A short paragraph and a facts list under the gallery, or a “project details” panel, is enough. Visitors deciding whether to call you want those details too.
We get most enquiries from Instagram. Why bother?
Instagram is good for reach. When someone asks an assistant or Google for a studio in their area, the answer comes from the web. Your own site is the only page that answers on your terms.
Do you have an office in our city?
No. We work remotely across Indian metros; an audit only needs your public website address.
Sources
- Google Search Central: AI features and your website
- Google Search Central: Image SEO best practices
- schema.org: HomeAndConstructionBusiness
- Google Search Central: Local business structured data
- OpenAI: Overview of OpenAI crawlers
Rules and documentation change. This guide is general information, not legal advice. We don’t guarantee rankings, traffic or mentions by any AI assistant.