Status: launched in beta on 10 November 2026
Beta. OpenAI announced Businesses in ChatGPT in beta on 10 November 2026 (OpenAI, 10 Nov 2026). Its help centre says eligible businesses can claim an existing business or add one “where ChatGPT is available and the required verification is supported”, and that “Availability depends on the business’s location and type” (OpenAI Help Center). OpenAI does not publish a country list in these pages, so check Business Hub for your own business.
Correction: an earlier version of this page (10 November 2026) said the feature had not launched. That was based on reports of a test published before OpenAI’s announcement, and it is no longer correct.
Who can claim, and what it does not do
OpenAI’s help centre says you can claim a business “if you own it or are authorized to represent it”, and that you’ll need to verify your connection to the business and be approved. You don’t need an Ads account or a ChatGPT Enterprise agreement to claim (OpenAI Help Center).
- Only you, or someone you authorise, can claim. We can’t claim or verify a ChatGPT business profile for you. After the claim, the admin who claimed it can add teammates and grant an agency access in Business Hub, using each person’s own ChatGPT account. The help centre says not to forward a personal claim invitation to give someone access.
- Claiming does not buy visibility. In OpenAI’s words, claiming “doesn’t guarantee increased visibility or give you direct control over ChatGPT’s independent recommendations”, and “Advertising doesn’t influence ChatGPT’s independent answers.” Claiming a profile or disputing ownership “doesn’t change its visibility in ChatGPT.”
- Local listings are U.S.-only for now. The help centre says: “Local stores and restaurants can currently claim only an existing U.S. listing.” If you run a local shop or restaurant in India, these pages give no claim path for your listing today. For other local businesses, such as clinics, OpenAI’s pages don’t say more, so check Business Hub yourself.
- Online businesses may be able to add themselves. If you run an eligible online business and can’t find your listing, you “may see an option to add it”, subject to the location and verification limits above.
How verification works
From OpenAI’s help centre (Setting up your business on ChatGPT):
- Sign in to ChatGPT, open Business Hub from the sidebar and search for your business by name.
- Select the matching listing and confirm the ChatGPT account that will manage it.
- Verify the claim with one of the methods offered for your business: business phone (text message or automated call), business email (a code), website domain (add a DNS TXT record shown in ChatGPT, then select Verify domain), or Shopify store.
- Wait while OpenAI reviews the claim. It emails a decision or asks for more information.
- Complete identity verification with Persona. This is needed before you can publish changes to your business information, connect a product feed, view insights or create a business agent. You may need a government-issued ID, business registration information and proof that you’re authorised to represent the business. The verified badge (a blue check) appears only after Persona verification is approved.
If someone else manages your domain’s DNS, the help centre says to ask them to add the TXT record for you. If a business is already claimed by someone else, the profile has a Dispute ownership option, which also uses Persona.
What the insights count
After claim and Persona approval, Business Hub shows aggregate activity over the past 28 days:
- Mentions. For an online business, the help centre says “a mention counts when ChatGPT references the business’s website. The brand name alone doesn’t count.” For a local business, a mention counts when ChatGPT shows a result for that location.
- Website clicks: how often people click through to your website.
- Discovery topics: common themes in ChatGPT answers that mentioned or cited your business. They don’t reveal individual prompts.
Businesses don’t receive individual prompts or conversations. A blank metric can mean activity hasn’t reached the reporting threshold or data is still being collected; it “doesn’t necessarily mean zero activity.”
Business Agents: U.S. only
OpenAI says Business Agents are available to “eligible ecommerce and online service businesses in the United States” (OpenAI, 10 Nov 2026), and the help centre adds that they need a website and must meet the Business Agents Policy industry requirements. An agent answers questions about products and policies and links to your website. It can’t complete purchases, make bookings or check orders. Businesses in India can’t set one up under these rules today. Publishing an agent and advertising are separate from claiming and are optional.
What you can fix on your own website now
For an online business, Business Hub counts a mention only when ChatGPT references your website, so the site itself still matters. These are our suggestions, not OpenAI’s rules:
- Let OpenAI’s search crawler in. OpenAI says sites that opt out of OAI-SearchBot will not be shown in ChatGPT search answers, and recommends allowing it in robots.txt (OpenAI: Overview of OpenAI crawlers).
- Write your basics as plain text: business name, what you offer, city or service area, hours, and how to book or enquire. Don’t keep them only in images or PDFs.
- Keep products, services and prices current on your own site. OpenAI says ChatGPT “may also use other sources” when answering about your business.
- Make sure the name, address, phone and email on your site match your official records. The help centre says the business name, address and any registration or tax number given to Persona should match your official business records.
- Know who controls your domain’s DNS if you plan to use website-domain verification.
- Add Organization or LocalBusiness structured data that matches what the page shows.
Want us to check these on your website? Try the free “Can ChatGPT read your website?” check or request the free mini-audit (₹0): we email you 5 findings about your own site. It checks your website only. It doesn’t claim, verify or change anything in ChatGPT, and we don’t guarantee rankings or mentions in any assistant.
Your 15-minute self-check
- robots.txt allows OAI-SearchBot (and Googlebot) if you want to be found.
- Name, services, city or service area, hours and booking route are in plain text on your site.
- Name, address and phone on your site match your official business records and listings.
- Structured data matches what the page shows.
Our free “Can ChatGPT read your website?” check runs the machine-readable checks on this list.
Want someone to check it for you?
Free mini-audit (₹0): 5 measured findings by email within 2 working days (schema, llms.txt, AI-bot access, title and contact details). No obligation.
Get the free mini-audit See all pricing
Full AI Visibility + Website Audit report: ₹1,499. Pay ₹1,499 securely
Secure checkout by Razorpay (UPI, cards, netbanking). Billed as Trade Me India.
Questions
Can I claim my business in ChatGPT today?
OpenAI launched Businesses in ChatGPT in beta on 10 November 2026. Eligible businesses can claim or add a business where ChatGPT is available and the required verification is supported; availability depends on location and type. Local stores and restaurants can currently claim only an existing U.S. listing.
Can MentionKaro claim or verify my ChatGPT profile?
No. Only the owner or someone authorised to represent the business can claim it, and Persona identity verification is needed before anyone can publish changes or view insights. Our audits check your own website; they don’t claim, verify or change anything in ChatGPT.
Will claiming my business make ChatGPT mention me more?
OpenAI says claiming “doesn’t guarantee increased visibility or give you direct control over ChatGPT’s independent recommendations.” We don’t guarantee rankings or mentions either.
Can my business in India use a Business Agent?
Not under OpenAI’s current rules. Business Agents are available to eligible ecommerce and online service businesses in the United States with a website.
Is the mini-audit really free?
Yes. The free mini-audit is ₹0 and nothing is charged when you submit the form. Paid reports are separate and optional.
Sources
- OpenAI: Introducing Businesses in ChatGPT (10 Nov 2026, fetched 11 Nov 2026)
- OpenAI Help Center: Setting up your business on ChatGPT (fetched 11 Nov 2026)
- OpenAI: Overview of OpenAI crawlers
- Google Search Central: Local business structured data
- Earlier report of the test, before launch: Digiday (Krystal Scanlon, 9 Nov 2026)
- Earlier report of the test, before launch: Search Engine Land (Barry Schwartz, 6 Nov 2026)
Rules and documentation change. This guide is general information, not legal advice. We don’t guarantee rankings, traffic or mentions by any AI assistant.