Product and category pages in plain HTML text
Many manufacturer sites keep the whole range in a downloadable PDF catalogue or in image banners. Search engines and assistants read page text far more reliably than text locked inside images. On your own pages, write in readable HTML:
- Product categories — one page or section per category, with a heading that names the product the way buyers search for it.
- Products — name, what it is used for, material or grade, key specifications and pack or order units, as text (a PDF can stay as a download, but not as the only copy).
- How to enquire — one clear enquiry path (form or email) that works on a phone. You don’t have to publish prices; if you don’t, say how to get a quote.
Organization and Product structured data
Google’s Organization documentation describes markup for your company’s name, logo, address and contact details (Google Search Central: Organization structured data). Its product documentation covers Product markup for product pages (Google Search Central: Product structured data); schema.org defines Product (schema.org: Product).
Google’s structured data policies say not to mark up content that is not visible to readers of the page (General structured data guidelines). So mark up only what the page shows: do not add reviews, ratings, prices or stock levels in JSON-LD that a visitor cannot see.
Certifications and export markets as text
If you hold certifications (for example a quality-management certificate, an export registration or a product-specific approval), name each one in text on the page, with what it covers. A logo strip alone is hard to read. Only list certifications you currently hold.
Write the countries or regions you export to, and the ports or shipping terms you commonly work with if you choose to publish them, as plain text rather than a map image or flag icons.
Match your name, address and phone with IndiaMART and TradeIndia
Many manufacturers have IndiaMART or TradeIndia profiles as well as their own site. Google’s Business Profile help says complete and accurate information helps local results (Google Business Profile Help: Tips to improve your local ranking). Our recommendation: keep the company name, address and phone (NAP) on your website written the same way as on your directory profiles and Business Profile, and link from your site to the profiles you maintain. Where they differ, fix the copy you control. We don’t log in to or edit your directory accounts.
What our audit checks for a manufacturer or exporter website
We record whether product categories and products are described in HTML text (not only in PDFs or images); whether certifications and export markets appear as text; whether Organization and Product structured data is present, valid and matches the page; whether your name, address and phone match across your site and the directory profiles you point us to; whether your title and main heading say what you make; and whether search and AI crawlers can fetch your pages. You get a prioritised fix list. We don’t guarantee rankings, buyer enquiries or mentions by any assistant.
Self-check
Your quick website self-check
- Each product category has its own page or section with a text heading naming the product.
- Product name, use, material or grade and key specifications are readable as HTML text, not only in a PDF catalogue.
- Certifications you hold are named in text, with what each covers.
- Export countries or regions are written as text, not only as a map or flags.
- Organization structured data (name, logo, address, contact) matches the page.
- Product structured data (if present) matches what each product page shows.
- Company name, address and phone match your IndiaMART / TradeIndia profiles and Business Profile.
- robots.txt doesn’t block OAI-SearchBot, Googlebot or the other crawlers you want.
Try our free “Can ChatGPT read your website?” check for the machine-readable items on this list (or request a free mini-audit).
Pricing
Want us to check it for you?
Start with the free mini-audit (₹0): 5 measured findings by email within 2 working days. Or buy a full report now. Compare all plans · See a sample report
AI Visibility + Website Audit Report
₹1,499
Full PDF + web report: 16 scored checks, Lighthouse mobile speed test and a prioritised P1–P3 fix list. Usually delivered in 24–48 hours, committed within 3 business days. This is the full multi-page MentionKaro website audit (marketplace starter audits are homepage-focused).
Report + Fix Pack
₹4,999
The full report plus ready-to-paste LocalBusiness/Dentist/FAQ structured data, an llms.txt file written for you, and rewritten titles and meta descriptions for 5 key pages.
Secure checkout by Razorpay (UPI, cards, netbanking). Billed as Trade Me India.
Request your free mini-audit
Nothing is charged when you submit this form. Questions: digitaldoctor@mail.grokbot.com
FAQ
We already have an IndiaMART profile. Do we still need our own website text?
We can’t say how any assistant weighs directory profiles. Google’s and OpenAI’s documentation is about pages their crawlers can fetch and read, so we focus on what your own website says in text, and on keeping it consistent with your profiles.
Will this bring us more buyer enquiries or export orders?
We can’t promise that. The audit tells you what Google and AI assistants can and can’t read on your site, and what to fix first. We don’t promise enquiries, rankings or AI mentions.
Do we have to publish prices?
No. That is your decision. You can describe products and explain how to get a quote.
Do you manage our IndiaMART, TradeIndia or Business Profile accounts?
No. We audit your public website and give you a fix list, including where your details differ. Your accounts stay under your control.
What does the report cost?
The free mini-audit is ₹0. The full AI Visibility + Website Audit report is ₹1,499 and the Report + Fix Pack is ₹4,999. Paid reports can be paid online through our Razorpay Payment Pages (UPI, cards, netbanking), billed as Trade Me India.
Sources
- Google Search Central: Organization structured data
- Google Search Central: Product structured data
- schema.org: Product
- Google Search Central: General structured data guidelines
- Google Business Profile Help: Tips to improve your local ranking
- Google Search Central: AI features and your website
- OpenAI: Overview of OpenAI crawlers
Rules and documentation change. We checked these sources on 4 November 2026. This page is general information, not legal advice. We don’t guarantee rankings, traffic or mentions by any AI assistant.