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Rooftop solar installer website audit: service area, registration and reviews that Google and AI assistants can read

PIB reported on 4 August 2026 that PM Surya Ghar: Muft Bijli Yojana has 34,219 registered vendors (PIB, 4 Aug 2026). When a homeowner asks Google or an AI assistant for a rooftop solar installer in their city, your own website should say in plain text where you install, what you install and how to reach you. This page covers what to publish, what Google says about local business markup, and what our audit measures. We don’t promise enquiries, rankings, subsidy approval, savings or AI mentions.

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By the MentionKaro team · Sources checked · Not legal advice · No ranking guarantees

Service area and services as plain HTML text

Many installer sites show their work only as photos or a map image. Search engines and assistants read page text far more reliably than text inside images. On your own pages, write in readable HTML:

  • Service area — the cities, districts or localities you install in, written as words, not only a map.
  • What you install — residential rooftop, housing society, commercial or on-grid/off-grid systems, as applicable, and what is included (site survey, installation, net-metering paperwork help, maintenance).
  • How to enquire — one clear route (phone, WhatsApp or form) that works on a phone.

Registration and reviews you can show

If you are a registered vendor under the national rooftop solar scheme, say so in text and tell homeowners how they can check it on the official portal (pmsuryaghar.gov.in). Only state a registration you currently hold. We record whether the claim is on your page; we don’t verify it on your behalf.

Link to the review profiles you maintain (for example your Google Business Profile). Google’s structured data policies say not to mark up content that readers can’t see on the page (General structured data guidelines), so don’t add ratings in JSON-LD that the page doesn’t show.

Subsidy questions: link to the official portal

Subsidy amounts, eligibility and process are set by the government and can change. Rather than repeating figures that go stale, link homeowners to the official portal (PM Surya Ghar: Muft Bijli Yojana portal) and, if you show any figure, give its source and date. Don’t promise that a subsidy or application will be approved, or that a system will deliver a particular saving.

LocalBusiness / Organization structured data and NAP match

Google’s local business documentation describes markup for your business name, address, phone, hours and area (Google Search Central: Local business structured data). Google’s Business Profile help says complete and accurate information helps local results (Google Business Profile Help: Tips to improve your local ranking). Our recommendation: write your name, address and phone (NAP) the same way on your website, Business Profile and directory listings such as JustDial or IndiaMART, and fix the copy you control where they differ. We don’t log in to or edit your accounts.

What our audit checks for a rooftop solar installer website

We record whether your service area and services are written as HTML text; whether a registration claim and review links are visible on the page; whether subsidy figures (if any) carry a source and date or link to the official portal; whether LocalBusiness or Organization structured data is present, valid and matches the page; whether your name, address and phone match across your site and the profiles you point us to; whether there is a tap-to-call or WhatsApp link; and whether search and AI crawlers can fetch your pages. You get a prioritised fix list. We don’t guarantee rankings, enquiries, subsidy outcomes or mentions by any assistant.

Self-check

Your quick website self-check

  1. Cities or localities you install in are written as text, not only on a map.
  2. Services (residential, society, commercial; what is included) are described in HTML text.
  3. Any registration you hold is stated in text, with a pointer to the official portal.
  4. Subsidy questions link to pmsuryaghar.gov.in; any figure shown has a source and date.
  5. LocalBusiness or Organization structured data matches what the page shows.
  6. Name, address and phone match your Business Profile and directory listings.
  7. A tap-to-call or WhatsApp link works on a phone.
  8. robots.txt doesn’t block OAI-SearchBot, Googlebot or the other crawlers you want.

Try our free “Can ChatGPT read your website?” check for the machine-readable items on this list (or request a free mini-audit).

Pricing

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AI Visibility + Website Audit Report

₹1,499

Full PDF + web report: 16 scored checks, Lighthouse mobile speed test and a prioritised P1–P3 fix list. Usually delivered in 24–48 hours, committed within 3 business days. This is the full multi-page MentionKaro website audit (marketplace starter audits are homepage-focused).

Report + Fix Pack

₹4,999

The full report plus ready-to-paste LocalBusiness/Dentist/FAQ structured data, an llms.txt file written for you, and rewritten titles and meta descriptions for 5 key pages.

Secure checkout by Razorpay (UPI, cards, netbanking). Billed as Trade Me India.

Request your free mini-audit

Nothing is charged when you submit this form. Questions: digitaldoctor@mail.grokbot.com

FAQ

Will this get us more solar enquiries?

We can’t promise that. The audit tells you what Google and AI assistants can and can’t read on your site, and what to fix first. We don’t promise enquiries, rankings or AI mentions.

Can you tell customers what subsidy they will get?

No. Subsidy rules come from the government. We recommend linking customers to pmsuryaghar.gov.in rather than quoting amounts on your site.

Do you check whether we are a registered vendor?

No. We record whether your site states a registration and points to the official portal. We don’t verify registrations.

Do you manage our Google Business Profile or directory listings?

No. We audit your public website and give you a fix list, including where your details differ. Your accounts stay under your control.

What does the report cost?

The free mini-audit is ₹0. The full AI Visibility + Website Audit report is ₹1,499 and the Report + Fix Pack is ₹4,999. Paid reports can be paid online through our Razorpay Payment Pages (UPI, cards, netbanking), billed as Trade Me India.

Sources

Rules and documentation change. We checked these sources on 5 November 2026. This page is general information, not legal advice. We don’t guarantee rankings, traffic or mentions by any AI assistant.

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