AI-search checklist for Mumbai real estate agents

A. Regulatory details, visible and machine-readable

• Show your MahaRERA agent registration number in the footer and on your contact page, as text rather than only inside an image. Under section 9 of the Real Estate (Regulation and Development) Act, 2016, an agent needs registration to facilitate sales in registered projects.
• On every project page you promote, show the project’s MahaRERA registration number, the MahaRERA website address and the project QR code. MahaRERA Order 46/2023 made the QR code mandatory, next to the registration number and website address, on promotions published after 1 August 2023. The order lists “websites / webpages of projects” among the covered media.
• MahaRERA Order 46C/2025 (8 April 2025), addressed to promoters and registered real estate agents, adds placement rules. The registration number and website address go in the top-right quadrant, in a font at least as large as the contact details.
• Also write the registration number out in text next to the QR code. Software can read text; it can’t reliably read a number inside a QR image or a JPEG banner.

This is a summary, not legal advice. Check the current MahaRERA orders before you publish a listing.

B. One page per micro-market, one page per project

• Buyers ask by micro-market (Powai, Andheri West, Chembur, Thane West), so make a page for each one you actually cover. Say what you handle there (resale, rental, under-construction), the configurations and carpet-area ranges you typically list, and the price band of current listings, with the date.
• Give each project its own page with the facts a buyer compares: location, configuration, carpet area, possession status and the MahaRERA details above.
• Mark sold-out or withdrawn listings clearly, or remove them. Stale prices give an assistant a reason to prefer a fresher source.
• Don’t paste portal descriptions word for word. If your page says exactly what the portal says, there’s no reason to cite you rather than the portal.

C. A machine-readable identity

• Add JSON-LD with the RealEstateAgent type: name, address with PIN, telephone, opening hours, and areaServed listing the micro-markets you cover. Google’s local-business documentation lists name and address as required.
• If you work without a walk-in office, describe the areas you serve rather than inventing an office address. Keep whatever address you do publish identical to your Google Business Profile.

D. Contact details that agree

• Use one primary phone number, written the same way on every page, in the schema and on Google Business Profile.
• Show your address with PIN on the mobile homepage. Two of the three real-estate homepages in our verified audits had no address with PIN on the mobile page.
• Add a Google Maps link to your office. None of the three sites in our verified audits had one.
• Keep a clear enquiry button (call, chat or enquiry form) in the first screen on a phone.

E. Pages machines can actually read

• Write a page title of 30–60 characters naming the service and micro-market, for example “Resale Flats in Powai | Agency Name”.
• Write a meta description of 70–160 characters. All three sites in our verified audits had one that was missing or too long.
• Don’t keep listings only in PDF brochures, image banners or embedded portal widgets. Summarise every listing in normal page text.
• Check that /robots.txt doesn’t block OAI-SearchBot. OpenAI says sites that opt out of it aren’t shown in ChatGPT search answers.

Questions

Sources

• MahaRERA Order No. 46/2023 (29 May 2023): QR code in promotions and advertisements
• MahaRERA Order No. 46C/2025 (8 Apr 2025): QR code and font size of registration number
• MahaRERA: Orders and circulars
• Google Search Central: Local business structured data
• OpenAI: Overview of OpenAI crawlers

Rules and documentation change. This guide is general information, not legal advice. We don’t guarantee rankings, traffic or mentions by any AI assistant.

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