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D2C and ecommerce brand website audit: Product, Offer and AI-shopping readiness

When a shopper asks ChatGPT or Google’s AI features what to buy, or when an assistant summarises a product page, the answer can only use what your site states in text: the product name, what it is, price or how to get one, availability, and how to order. If those facts live only in app screenshots, carousels without text alternatives, or PDFs, crawlers and shopping features have little to quote. This page is about measuring that readiness on your own website. We do not promise sales, rankings or mentions.

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By the MentionKaro team · Sources checked · Not legal advice · No ranking guarantees

Product and Offer facts in plain text

Google’s product structured data documentation says product rich results need markup that matches what shoppers can see, including name, offer details such as price and currency, and availability where you mark them up (Google Search Central: Product structured data; Product snippet). schema.org defines Product and Offer for that purpose (schema.org: Product, schema.org: Offer).

On your catalogue and product pages, write in readable text:

  • Product name and what it is, not only a lifestyle image.
  • Price in INR (or how to get a quote), with currency clear to a reader.
  • Whether it is in stock, made to order, or how shipping works — if you choose to publish that.
  • Variants (size, colour, pack) described in text when they change price or availability.

Mark up only what is visible on the page. Do not invent reviews, ratings, discounts or stock levels in JSON-LD.

AI-shopping readiness (crawlers and assistants)

Google says there are “no additional requirements to appear in AI Overviews or AI Mode” beyond being indexed and eligible for a snippet (Google Search Central: AI features and your website). OpenAI says sites opted out of OAI-SearchBot “will not be shown in ChatGPT search answers” (OpenAI: Overview of OpenAI crawlers). For a D2C site we also check that important product URLs are linked in HTML (not only loaded by scripts that leave the HTML empty), that robots.txt does not block the crawlers you want, and that title and H1 describe the brand or product without unverifiable outcome claims.

Brand, policies and how to buy on a phone

Assistants and shoppers need a clear path:

  • Who you are (brand name) and what categories you sell, in text on the homepage.
  • Shipping, returns and contact routes that match your policy pages.
  • A cart or enquire path that works on a mid-range phone.
  • Consistent name and support email across the site (no conflicting phone or address blocks).

We do not review your ads, Meta catalogue or Merchant Center account. We measure the public website.

What our audit checks for a D2C or ecommerce brand website

We check whether product name, description, price (or quote path), availability language and buy/enquire route are in readable text; whether Product/Offer (or equivalent) structured data is present, valid and matches the page; whether search and AI crawlers can fetch key URLs; and whether titles and headings say what you sell. You get a prioritised fix list. We don’t guarantee rankings, traffic, sales or mentions by any assistant, and we don’t make or endorse product outcome claims.

Self-check

Your quick website self-check

  1. Product name and what it is appear in text on the product page (not only in images).
  2. Price in INR — or how to get a quote — is readable without opening a script-only widget.
  3. Availability or shipping language you publish matches what shoppers can see.
  4. Product/Offer structured data (if present) matches the visible page and uses INR where priced.
  5. Homepage states the brand and categories in text.
  6. Shipping/returns/contact pages are linked and consistent.
  7. robots.txt doesn’t block OAI-SearchBot, Googlebot or the other crawlers you want.

Try our free “Can ChatGPT read your website?” check for the machine-readable items on this list (or request a free mini-audit).

Pricing

Want us to check it for you?

Start with the free mini-audit (₹0): 5 measured findings by email within 2 working days. Or buy a full report now. Compare all plans · See a sample report

AI Visibility + Website Audit Report

₹1,499

Full PDF + web report: 16 scored checks, Lighthouse mobile speed test and a prioritised P1–P3 fix list. Usually delivered in 24–48 hours, committed within 3 business days. This is the full multi-page MentionKaro website audit (marketplace starter audits are homepage-focused).

Report + Fix Pack

₹4,999

The full report plus ready-to-paste LocalBusiness/Dentist/FAQ structured data, an llms.txt file written for you, and rewritten titles and meta descriptions for 5 key pages.

Secure checkout by Razorpay (UPI, cards, netbanking). Billed as Trade Me India.

Request your free mini-audit

Nothing is charged when you submit this form. Questions: digitaldoctor@mail.grokbot.com

FAQ

Will this make ChatGPT or Google recommend our products?

No one can promise that. We audit what search engines and AI assistants can read on your website and give you a fix list.

Do you connect to Shopify, Merchant Center or our ads accounts?

No. We only measure your public website. Your store admin, ads and Merchant Center stay under your control.

Must every product have Offer markup?

That depends on what you want rich results for, and on Google’s current product documentation. We report what is present and whether it matches the page. We don’t guarantee rich results.

Do you write product descriptions that promise results?

No. We flag unverifiable outcome claims when we see them; we do not draft guarantee-style copy.

What does the report cost?

The free mini-audit is ₹0. The full AI Visibility + Website Audit report is ₹1,499 and the Report + Fix Pack is ₹4,999. Paid reports can be paid online through our Razorpay Payment Pages (UPI, cards, netbanking), billed as Trade Me India.

Sources

Rules and documentation change. We checked these sources on 2 November 2026. This page is general information, not legal advice. We don’t guarantee rankings, traffic or mentions by any AI assistant.

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