Your Business Profile, Hotel Center and booking links
Google’s starter guide for hotel owners says that when your hotel’s Business Profile is complete, it appears on Google Maps and Search, but without prices. To show nightly rates and booking links, you create a Hotel Center account and integrate your rates and availability (Google Hotel Center: Hotel owners, Step 2).
“Direct integration with Google is currently unavailable due to high demand. To get prices and direct booking links to show next to your hotel information on Google, share your prices with a connectivity partner.”
The same guide says a connectivity partner can be a central reservation system (CRS), an internet booking engine (IBE), a channel manager or a property management system (PMS). If you already use one, ask whether it is integrated with Google. Showing prices or booking links is up to Google and your partner, so we can’t promise inclusion.
What Google asks of the booking page
Google’s best practices for free booking links (Google Hotel Center: Best practices for free booking links) include:
- keep your name, address and phone number up to date, and keep your Google Business Profile verified and current;
- send accurate prices, and check that the price in your feed matches the price on your landing page for all users and devices;
- “Send users directly to the landing page where they can find the room and rate they selected”, and display that room and rate prominently;
- make sure the page loads in a reasonable time and is fully functional.
Even without booking links, the same rules make a good direct-booking page: one click from a room to its price and the booking step.
Rooms, amenities and policies as text
- One section or page per room type: name, occupancy, bed type, size if you know it, amenities, and a clear link to check availability.
- Policies on a normal page: check-in and check-out times, cancellation, child and extra-bed rules, pets, parking and ID requirements, written as text.
- No tariff-only images or PDFs: if your rates or policies exist only in an image or a downloadable tariff card, crawlers and assistants often can’t read them.
- Location details: full address with PIN, how to reach you, and nearby landmarks, written the same way everywhere.
- Describe only what you offer: keep amenity lists and photos current, so the page matches what guests find.
Structured data and AI crawler access
Mark up the property with schema.org Hotel or another LodgingBusiness type (schema.org: Hotel). Google’s local business structured data documentation lists address and name as the required properties (Google: local business structured data). Google also says not to mark up content that is not visible to readers of the page (Google structured data guidelines), and that “there are no additional requirements to appear in AI Overviews or AI Mode” beyond normal SEO best practices (Google: AI features and your website).
Check that your robots.txt doesn’t block the crawlers assistants use to read pages. OpenAI, for example, documents OAI-SearchBot (search) separately from GPTBot (training), and each can be allowed or blocked independently (OpenAI crawlers).
What our audit checks on your website
- Technical SEO basics: title and meta description, headings, HTTPS, mobile viewport, canonical, sitemap, image alt text, page text depth.
- Mobile page speed: a Lighthouse lab test on throttled mobile (performance score, Largest Contentful Paint, blocking time, layout shift, page weight).
- AI search readiness: structured data, FAQ markup,
llms.txt, and whetherrobots.txtblocks the crawlers that ChatGPT, Perplexity and Claude use to read the pages they cite. - Local details: whether your name, address with PIN and contact details are consistent on the page and in your schema.
- Prioritised fixes: P1 / P2 / P3 in plain English, each with how-to steps.
We measure your website. We don’t give legal advice, we don’t review your claims for compliance, we don’t log in to your accounts, and we don’t promise rankings or AI mentions.
Self-check
Your quick website self-check
- Every room type is described in text, with a link to check availability.
- A guest who clicks a room and rate lands on a page that shows that room and rate.
- Check-in, check-out, cancellation, children, pets and parking policies are on a normal web page.
- Rates and policies don’t exist only inside images or PDFs.
- Your name, address with PIN and phone number match your Google Business Profile.
- The booking page loads quickly on a phone.
robots.txtdoesn’t block search crawlers you want, such as Googlebot and OAI-SearchBot.- Your
HotelorLodgingBusinessmarkup matches what the page shows.
Pricing
Want us to check it for you?
Start with the free mini-audit (₹0): 5 measured findings by email within 2 working days. Or buy a full report now. Compare all plans · See a sample report
AI Visibility + Website Audit Report
₹1,499
Full PDF + web report: 16 scored checks, Lighthouse mobile speed test and a prioritised P1–P3 fix list. Usually delivered in 24–48 hours, committed within 3 business days.
Report + Fix Pack
₹4,999
The full report plus ready-to-paste LocalBusiness/Dentist/FAQ structured data, an llms.txt file written for you, and rewritten titles and meta descriptions for 5 key pages.
Pro Audit + 90-day Roadmap
₹14,999
Your site and 3 local competitors, 20 real buyer prompts checked in AI assistants, a 30-minute walkthrough call and a 90-day action roadmap.
Secure checkout by Razorpay (UPI, cards, netbanking). Billed as Trade Me India.
Request your free mini-audit
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FAQ
Can you get our prices or booking links shown on Google?
No. Google’s hotel owner guide says prices and booking links need a Hotel Center account and, currently, a connectivity partner. We audit your website; we don’t set up Hotel Center or feeds, and showing them is up to Google.
Will this get our property recommended by ChatGPT?
We can’t promise that, and nobody honestly can. We measure the fixable things on your website that make it easier for Google and AI assistants to read and understand it.
Do you need access to our booking engine or channel manager?
No. We only look at your public website. We don’t need passwords or logins.
What does the free mini-audit include?
Tell us your website and we’ll email 5 measured findings within 2 working days: schema, llms.txt, AI-bot access, title and contact details. No obligation.
What does the report cost?
The free mini-audit is ₹0. The full AI Visibility + Website Audit report is ₹1,499, the Report + Fix Pack ₹4,999 and the Pro Audit ₹14,999. Paid reports can be paid online through our Razorpay Payment Pages (UPI, cards, netbanking), billed as Trade Me India.
Sources
- Google Hotel Center Help: Hotel owners (Step 2: Share your rates)
- Google Hotel Center Help: Best practices for free booking links
- Google Search Central: local business structured data
- Google Search Central: AI features and your website
- Google Search Central: structured data general guidelines
- OpenAI: overview of OpenAI crawlers
- schema.org: Hotel
Rules and documentation change. We checked these sources on 18 October 2026. This page is general information, not legal advice. We don’t guarantee rankings, traffic or mentions by any AI assistant.